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Daylight Mill Creek

  • CLIENT:

    Keepers of Mill Creek

  • FORMAT:

    Custom NationBuidler theme

When the Keepers of Mill Creek needed to gain support for their efforts to reconnect Mill Creek to the Saskatchewan River in Edmonton, Canada, they needed a site and brand identity that reflected their cause and engaged and encouraged users to get involved. I combined an earthy color scheme, old-world style fonts, and stunning images of the area to evoke a feeling of environmental and historical importance. The homepage utilized the long-scrolling format, with information presented in bite-sized parts that flowed one after the other until the user reaches the bottom of the page, which resembles a river seafloor.
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