Daylight Mill Creek


    Keepers of Mill Creek


    Custom NationBuidler theme

When the Keepers of Mill Creek needed to gain support for their efforts to reconnect Mill Creek to the Saskatchewan River in Edmonton, Canada, they needed a site and brand identity that reflected their cause and engaged and encouraged users to get involved. I combined an earthy color scheme, old-world style fonts, and stunning images of the area to evoke a feeling of environmental and historical importance. The homepage utilized the long-scrolling format, with information presented in bite-sized parts that flowed one after the other until the user reaches the bottom of the page, which resembles a river seafloor.
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